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It may sound a bit strange, but after looking at some ads done for Diesel, you will get the real meaning of it:)
Diesel is an Italian design company, ‘best known for clothing aimed at the young adult market, particularly jeans’, that came to life in 1978. During its numerous advertising campaigns, it tried to keep the audience interested by coming up with some innovative ideas, and it seems to be working. The number of sales have increased by 55.7% as the official website states, thanks to the “Be stupid” campaign.
Diesel Stupid Philosophy
‘Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. ‘
You must see beyond the words, as the campaign doesn’t support ignorance, on the contrary. They want to associate the word ‘stupid’ with the courage- The courage to try new things, to live a life without regrets, and to overcome society’s limits as in what a normal person should or shouldn’t do.
To be stupid means to be brave! The stupid are the ones that aren’t afraid to fail and start again. The stupid know that there are worse things than failure: not even trying.
A wonderful advertising campaign, that certainly got the attention, putting smiles on some and annoying others.
By going deeper into it, it is interesting to see how they target young consumers, who feel that they can have much more, who feel limited by everything around them. What Diesel does, is offers them an alternative. Why be boring, normal like everyone else? Why not expand your way of seeing things? Why not express your creativity? Choose Diesel and you will experience something special: only through this brand, one can truly be interesting, experimental, and creative.
So.. BE STUPID and overcome boundaries and don’t be scared of new things, because in the end, the world’s most interesting inventions were created by people who were ‘crazy’ enough to be different!
Street art: power, no fear of expressing thoughts, rebellion. When people mention “street art” they usually think of spray-paint art, graffiti on public walls, or stencilling.
The Herbert Art Gallery and Museum, had prepared for us another interesting art exhibition, this time a bit more ‘real’. Forget for a second about Van Gogh’s ‘Sunflowers’ painting, or about Da Vinci’s ‘Mona Lisa’ . Prepare to face the future of art.
That ‘jungle of colours’, I must admit, gave me a small feeling of freedom. Surrounded by millions of opinions that emerge from the prints, I had the impression I was walking along with the artists. They all wanted attention and each and everyone had something to show, a story to tell.
The exhibition hosts the work of some of the biggest names in the street art community such as Banksy, Shepard Fairey, Sickboy, Pure Evil and D*Face, along with other artists that want to have an impact on today’s society.
One of my favorite was “Free Gaza”, an outstanding piece of art, full of colour and energy, created by Mohammed Ali.
It doesn’t need a description, the power of expression being strong enough to draw attention on the problems in Gaza and the urgent need of breaking the siege. It uses a combination of colours that make the viewer want to react, be part of the action.
You can find more of his works on his official website: http://www.aerosolarabic.com
Another great work is the following, by Ben Slow:
When you first see it, it gives you the impression you are on the streets, mainly because of the paint that is intentionally coursing down on the museum’s floor, that way, us being involved in the making of it, being part of it. “DO NOT obey the rules!” indirectly this form of art tells us, “NOT even here!”. Who said an artist has to follow the rules? Isn’t that exactly what artists do, break the laws of art, and create something extraordinary and original every time?
[Ben Slow's Official website: http://slowben.com/ ]
Walking through those outstanding pieces of art, and trying to keep up with what everything around me has “to say”, I’ve noticed some other interesting exhibits:
All in all, “Street art” covers a variety of subjects, from simple ones inspired by our daily routine, to more complex and captivating matters, such as the fight for freedom (Gaza). It invites the viewer to take a closer look at the real world, to seek beyond the obvious and dares him to stand up for his believes, in spite of the numerous fences our society raises.
So, I dare you all to visit the Herbert Museum and see for yourselves what these talented artists have to offer!
For more details on the upcoming exhibitions, check The Herbert Museum website: http://www.theherbert.org
Maybe you have seen the 5 series of ‘Big Fat Gypsy Weddings’, hosted by Channel 4, or maybe you have heard stories about it, and one thing is for sure, the gypsies are represented as being violent, uneducated, and vulgar.
Jake Bowers, one of the only 3 gypsy journalists in Britain, talks about how the gypsy community has been misrepresented, and how the show was just a propaganda, in order to achieve high ratings. ”They’ve turned us into trailer-trash Flintstones”, says Jack, deeply offended.
After listening to him talking about how Channel 4 tried to use him, in this outrageous scheme to earn more viewers, I immediately thought of the millions of people who actually saw the series, and their reaction towards Travelers and Gypsies. The problem is that this TV show, not only lied about the life of this culture, but they made things worse for them. They were seen as having a ‘negative influence’ upon the country, just because they didn’t followed the same ‘socially accepted’ rules. After Channel 4 broadcasted ‘Big Fat Gypsy Weddings’, things went even worse.
Besides from the signs at the entrance of stores and restaurants, saying ‘We don’t serve Gypsies’ or ‘Gypsies, keep away!’, people started to shout mean things at them. Jack Bowers confessed that even his daughters were called ‘whores’. How inhumane is that? How can we shout those words to anyone, when we’re not even close to perfection, when we have our own mistakes, when we don’t even know anything about gypsies?
“The program has been horrible for the gypsies”, says Jake. And he is so right. The gypsies are stereotyped as being dirty, violent and as living as the people used to live many years ago, in complete ignorance.
“This program doesn’t say much about my community, but it says much about yours!” (Jake Bowers) is a remark that should be taken into account by every single person that judged a gypsy, a remark that should be printed out and posted on every wall, not only as a defense against Travelers, but also as a general rule against JUDGING PEOPLE.
I would like to thank Jake Bowers for coming in Coventry, and for speaking on behalf of every gypsy in Britain, but mostly, for defending the things he believes in, this being a lesson for everyone! Stop taking things for granted, and do a bit of research, before believing everything you see on TV